FOODIE FANATIC: SPARKING CULINARY DELIGHT
PROJECT OVERVIEW
I collaborated with four other graduate students during the Autumn 2022 quarter of my MS in Information Management program to redesign the web & mobile platforms for Foodie Fanatic, a fictitious culinary company.
ROLE: Lead UX Researcher
DURATION: 10 Weeks
TOOLS: Figma, Miro, Slick Plan, & Optimal Workshop
METHODS: card sort, tree test, information personas, empathy map, user surveys, content roadmap, website decomposition, taxonomy, wireframes
PROBLEM & Business Case
Customers struggle to intuitively discover different types of content, build community with other users, and smoothly interact with the interface on the Foodie Fanatic platform.
Business Strategy Details
Online Strategy Details
Content Strategy Details
INFORMATION PERSONAS
Based on the preliminary secondary research conducted by Foodie Fanatic and responses to a , I fleshed out five information personas to outline user type characteristics, user information needs/desires, and user motivations surrounding accessing specific information.
The Cooking Enthusiast
The Industry Chef
The Student
The Working Mom
the New Hobbyist